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B Sérum

$69.99

Fine lines · Uneven tone · Acne-prone

The gentle alternative to retinol.

A plant-based bakuchiol sérum for smoother, more even-looking skin. Three drops each night, gentle enough for daily use. Wear SPF every morning.

Fine lines · Uneven tone · Acne-prone

The gentle alternative to retinol.

A plant-based bakuchiol sérum for smoother, more even-looking skin. Three drops each night, gentle enough for daily use. Wear SPF every morning.

The Perfect Combo - B sérum + Bright Eyes Serum
$89.99
 

B Sérum · Bakuchiol · 30 ml

A gentle alternative
to retinol.

Plant-based bakuchiol in a blend of five nourishing oils — for smoother, more even-looking skin. Made for early signs of aging and acne-prone skin alike, without the irritation many people get from retinol.

Who it’s for

Three concerns.
One sérum.

B Sérum is for skin that wants visible results without irritation — whether you’re focused on the first signs of aging, breakouts, or skin that never got along with retinol.

Gentle aging

Fine lines & texture

You’re noticing fine lines, rougher texture or a duller, less even tone — and want the smoothing benefits people look for in retinol, without the redness and flaking.

  • Fine lines
  • Rough texture
  • Uneven tone & dullness

Acne-prone skin

Breakouts & marks

Your skin is oily, congested or prone to breakouts. B Sérum is lightweight and gentle enough to use daily, pairs with Sulfur Soap, and helps soften the look of marks breakouts leave behind.

  • Oily & combination skin
  • Congestion
  • Post-breakout marks

Sensitive & retinol-shy

Retinol didn’t work for you

Retinol left your skin stinging, peeling or red. Bakuchiol targets the same visible signs, gently — a good fit if you want a daily routine you can stick with.

  • Sensitive skin
  • First-time actives
  • Everyday use

The ritual

Three drops.
That’s it.

  1. 01
    CleanseStart with clean, damp skin — Sulfur Soap if you’re acne-prone.
  2. 02
    PressGently massage 3–4 drops into face and neck.
  3. 03
    SealFollow with your favourite moisturizer, and SPF every morning.

Gentle enough for daily use.

Why bakuchiol

Visible results.
Gentle on skin.

Bakuchiol comes from the seeds of the babchi plant. It works on the same visible signs as retinol — texture, fine lines, uneven tone — but it’s much gentler on sensitive skin.

01

Smoother

Helps improve the look of fine lines and rough texture over time.

02

More even

Helps soften the look of dark spots and uneven tone.

03

Calm

Soothes the look of redness, without the flaking and stinging often linked to retinol.

04

Protected

An antioxidant that helps defend skin from everyday environmental stress.

12Week study

In a randomized, double-blind study, bakuchiol and retinol produced similar improvements in the look of wrinkles and hyperpigmentation — with less scaling and stinging reported for bakuchiol. Dhaliwal et al., British Journal of Dermatology, 2019

What’s inside

Six ingredients.
All plant-based.

  • BakuchiolThe active. Smoothing and brightening.
  • JojobaLightweight, balancing.
  • RosehipNourishing, naturally rich in vitamins.
  • MeadowfoamHelps lock in moisture.
  • Blackcurrant seedRich in fatty acids for the skin barrier.
  • BergamotA light, natural scent.

Ingredients: Psoralea corylifolia (bakuchiol) seed oil, Simmondsia chinensis (jojoba) seed oil, Rosa rubiginosa (rosehip) flower oil, Limnanthes alba (meadowfoam) flower oil, Ribes nigrum (blackcurrant) seed oil, Citrus bergamia risso (bergamot) essential oil. Use SPF daily.

Pairs well with

Build
your routine.

B Sérum is step three. Start with a clean, balanced base — and add an eye serum for the delicate skin around your eyes.

10% Sulfur Soap
Step one · Cleanse
Sulfur Soap
From $24.99

10% sulfur for oily, congested and acne-prone skin.
Bright Eyes Serum 10 ml
Eye area
Bright Eyes Serum
$34.99

A 10 ml serum for the skin around your eyes.
The Perfect Combo — B Sérum and Bright Eyes Serum
Save as a set
The Perfect Combo
$89.99

B Sérum + Bright Eyes Serum together.

Good to know

Questions,
answered.

What is bakuchiol?
A plant-based ingredient from the seeds of the babchi plant. It targets the same visible concerns as retinol — texture, fine lines and uneven tone — but is much gentler, so it suits sensitive skin.
Is B Sérum for aging or for acne?
Both. Bakuchiol helps improve the look of fine lines, rough texture and uneven tone, and it’s gentle and lightweight enough for oily and acne-prone skin. Many people use it for both at once — for example, early signs of aging along with occasional breakouts or the marks they leave behind.
How do I use it?
On clean, damp skin, gently massage 3–4 drops into your face and neck. Follow with your favourite moisturizer. Use SPF every morning.
How often can I use it?
Every day — it’s gentle enough for daily use. If your skin is very sensitive, start every other day.
Can I use it with Sulfur Soap?
Yes. Cleanse with Sulfur Soap, then apply B Sérum on damp skin as your step three. They work well together.
Is it right for sensitive skin?
Most people with sensitive skin tolerate bakuchiol well. As with any new product, patch test first. If you’re pregnant or nursing, check with your healthcare provider before starting new skincare.
Shipping, pickup & returns
Free shipping on orders over $49; $16 flat rate under $49. We ship within Canada via Canada Post, and local pickup is available in Moncton. Unused items can be returned within 10 days of delivery — see our shipping & returns policy or contact us.

B Sérum · 30 ml

Smoother skin,
gently.

Three drops a day. A gentle, plant-based alternative to retinol.

Free shipping over $49 · Made in Canada · Shipping & returns